Ricardo Costa is the Chairman of the Bernardo da Costa Group, Top 3 Most followed Portuguese person on LinkedIn, and also author of the 2024 book “Happiness is Profitable.”
In this video, Ricardo breaks down a powerful leadership principle: when you genuinely take care of your people, they naturally take care of your business. Culture drives performance. Trust builds loyalty. And strong teams create sustainable growth.
You’ll learn:
Why people-first leadership leads to long-term success
How valuing employees increases productivity and retention
The connection between company culture and profitability
Ricardo will also be one of the keynote speakers at Fórum de Líderes 2026, taking place on March 4 in Lisbon. In his session, he will explore why Leadership has become such a prominent topic in recent years and reflect on what truly matters most in great Leadership.
Meet Ricardo Costa!
